About this project
SUSI is an elephant who has been locked up in the Barcelona Zoo since 2002. After seeing her elephant companion Alicia die, her health began to deteriorate. In 2009, a campaign was launched to take Susi to a sanctuary. This campaign had a big impact, but the zoo authorities would not allow the move to take place. The motto ¨We could not take Susi, but we will return for them all¨
was the motto that inspired the new campaign ZOOXXI, a platform that aims to change the paradigm of zoos globally.
Susi became a symbol for those struggling for a real change from international zoos to a more sustainable, educational and ethical model.
¨Susi. An elephant in the room¨ immerses us in a transmedia universe through 3 main platforms: An interactive documentary website, where you can experience the life of Susi in the first person, take an in-depth look at the problems facing the lobbies and share your experiences of your city zoo. In addition, your story can be part of another platform: A short documentary following the transfer of Susi to a sanctuary in which we build the zoo of the future together.
To share your experiences, you will also be able to download an educational mobile app that will be linked to the documentary website. The app offers a virtual reality tour within the zoo, with possibilities to program in any zoo in the world. It is designed for parents, educators and especially for children so that even the youngest can learn about the habitat and needs of the animals. The interactive design is accompanied by a story in which the user is an active member of the project and is part of a community of Susi protectors. The user has their own profile and avatar that will change as they get more and more involved and as the campaign moves forward, inviting users to become part of this change.
TIME UNTIL PRE-RELEASE!
Mercat Audiovisual de Catalunya
Guionistes Associats de Catalunya
Diario La Nación
If you want to collaborate, share the pre-release event!
IF YOU ARE AN ARTIST
Do you want to give visibility to the problems of captivity with your art? In that case, we’d like to hear from you.
We are looking for illustrators and designers to collaborate in the first stage of our project ¨Susi, an elephant in the room¨. To participate, we would like you to present a work that represents the problems that SUSI and other animals in captivity face throughout the world. Artists can present their work individually or as a group. Contact Susiwebdoc@gmail.com